a lifestyle brand designed for greater joy and peace through a simplified view of life: truly live, enjoy the wonders of this world, and do no harm.

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“The human spirit is not dead.  It lives on in secret… It has come to believe that compassion, in which all ethics must take root, can only attain its full breadth and depth if it embraces all living creatures and does not limit itself to mankind.”  ~ Albert Schweitzer


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20:00
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They’re beautiful by nature, and in this harm-free way, a beautiful display of culture. Love.


19:51
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“Animals are such agreeable friends - they ask no questions, they pass no criticisms”  George Eliot neoncats:FH010008 (by loomer_)


13:55
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Piggies are friends, not food.


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I’m a vegetarian because I care. I care about protecting the rainforests. I care about preventing the suffering of innocent creatures. I care about preventing topsoil depletion. I care about preventing world hunger. I care about reducing energy consumption. I care about the air we breathe, and the water that flows in rivers. And I care about my own health. I honestly believe that the most significant thing I, as an individual, can do for any one of these things I care about is to consume only vegetarian food.


21:02
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film-grain: (by eardur)


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purpleraven:brothers… (by Mac Danzig Photography)


21:00
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Protect the creatures of the earth. We are one.


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